Launch brief

MEDIA BUYER // REMOTE // UK CONTRACT

YASSER ELKADY

I buy attention in the auction / Meta, Google, TikTok, YouTube / then optimise until every pound has a job.

See the systems Start a campaign
0Platforms
0Credentials
0Remote
SCROLL THE FEED ↓

01 / POSITIONING

Average boosts burn cash. Media buying compounds.

I run Ads Manager and Google Ads like a trading desk / structure first, creative second, budget last.

Prospecting, retargeting, search intent, Spark Ads, Performance Max. Kill losers early. Scale what proves itself.

02 / THE AUCTION

Where your budget fights for the scroll.

PLATFORM
MetaBidding
GoogleIntent
TikTokNative
YouTubeWarm
LIVE SIGNAL
Learning-
Active-
Testing-
Warming-
MY MOVE
Structure · LAL · Kill fatigue
Search + PMax · QS hygiene
Hook tests · Spark loops
In-stream · Shorts cutdowns
Numbers on this board animate for atmosphere / real campaigns get real reporting.

03 / PLATFORMS

I buy where people already scroll.

META ADS

Facebook & Instagram

Full-funnel buying: prospecting, lookalikes, retargeting, Advantage+, catalog, Pixel/CAPI health and creative fatigue control.

  • Advantage+ shopping
  • LAL & broad tests
  • Retarget lattices
  • Creative iteration
GOOGLE ADS

Search & Intent

Keyword architecture, Performance Max, Shopping and Demand Gen / capture people who are already buying.

  • Brand + non-brand
  • Performance Max
  • Demand Gen
  • QS hygiene
TIKTOK

Native motion

Spark Ads and UGC hooks that respect the feed. Hook-rate obsession. Kill what dies in the first second.

  • Spark Ads
  • UGC angles
  • Hook tests
  • Spark loops
YOUTUBE

Warm the click

In-stream, Shorts and bumpers that warm intent before search or social closes the sale.

  • In-stream
  • Shorts
  • Bumpers
  • Remarketing

04 / CREATIVE LAB

Creative is a variable.
Ego is not.

VARIANT A

Hook: “Stop boosting.”

Problem-first. Direct. Made for cold Meta traffic.

Hook72%
CTR1.4%
CPA£21
VARIANT B

Hook: "Your CPA is lying."

Curiosity + proof. Stronger on TikTok Spark.

Hook88%
CTR2.1%
CPA£16

I run angles like science. Winners scale. Losers get cut / same day.

05 / FUNNEL

Budget has a path. Not a vibe.

TOF

Prospect

Broad · LAL · Hooks

MOF

Warm

Engagers · View · Search

BOF

Convert

ATC · Purchase · Intent

SCALE

Compound

Kill · Double · Report

05B / SIGNAL WALL

The board never sleeps.

Live-feel metrics. Atmosphere for the auction desk — real campaigns get real numbers.

ROAS4.7xMeta · Scaling
QUALITY8/10Search · Intent
HOOK38%Spark · Native
VIEW31%YouTube · Warm
CPA£18.2Optimising
CTR2.1%Creative B

06 / SYSTEMS

Campaign machines I install.

Sponsored01

Prospecting Engine

Meta lookalikes, broad tests, creative matrix.

Brief this →
Sponsored02

Retarget Lattice

Engagers, ATC, view content, frequency caps.

Brief this →
Sponsored03

Search Intent Desk

Google brand + non-brand + Performance Max.

Brief this →
Sponsored04

Creative Kill Loop

UGC hooks, Spark Ads, same-day cut rules.

Brief this →

07 / METHOD

Five moves. Every cycle.

  1. 01

    Diagnose

    Offer, pixel, past spend, competitors.

  2. 02

    Architect

    Platform mix, budgets, test matrix.

  3. 03

    Launch

    Clean structure. Controlled learning.

  4. 04

    Read

    CTR, CPA, frequency, creative decay.

  5. 05

    Scale

    Move budget where proof lives.

07B / ANGLE WALL

Hooks that fight for the first second.

Sponsored

Stop boosting.

Hook
Hold
Click

07C / WEEKLY OPS

What gets scaled. What gets cut.

SCALE KILL TEST
CreativePlatformSignalCall
UGC Hook AMetaROAS 5.1xSCALE
Static Offer BMetaFreq 4.8KILL
Brand SearchGoogleQS 9SCALE
Spark Angle CTikTokHook 19%KILL
Shorts Cut 03YouTubeView 34%TEST
PMax Asset PackGoogleConv +12%SCALE

08 / ENGAGEMENT

Freelance media buyer for a registered UK company.

Alkishky Ltd (Company No. 13117028) engaged me to plan, execute and optimise advertising campaigns, manage budgets across digital platforms, monitor performance, deliver reports and coordinate strategy / remotely under English law.

  • Planning & executing ad campaigns
  • Managing budgets across platforms
  • Performance monitoring & reports
  • Strategy coordination with the client
View agreement ↗

Personal identifiers intentionally excluded.

08B / FOOTPRINT

Where the work lives.

Mapped from the freelance agreement and operating reality / not invented logos.

Markets

Egypt

Operations base · remote delivery · Cairo timezone

01
United Kingdom

Client market · English law · London HQ engagement

02

Companies & orgs

CLIENT Alkishky Ltd

Registered UK company · Media buying retainer · London

13117028
CREDENTIAL Meta × Coursera

Social Media Marketing Professional Certificate

TRAINING HP LIFE · Reuters · Microsoft

Foundations before paid spend / craft, journalism, digital safety

09 / CREDENTIALS

Trained by the ecosystem.

01 / 34

Drag · Auto-plays · Click any card

10 / CHOOSE

Boost posts / or install a buyer.

Without structure

  • Boosting with no funnel
  • Creative with no kill rules
  • Budgets nobody reads
  • Reports nobody trusts

With Yasser

  • Platform structure that scales
  • Creative tests with criteria
  • Daily optimisation discipline
  • Operator-grade reporting

11 / LAUNCH

SEND THE BRIEF

Available for freelance media buying / remote worldwide.

contact@yelkady.com
Email a brief Agreement
Certificate